Dividend Stock Analysis Process and Parameters
The objective of my income portfolio is to make investments that result in continuously increasing cash flow. My expectation is that the capital allocated to this portfolio will not be required for a long period of time (i.e. 15 years or more). This allows me to make investments in individual stocks and take higher risk relative to the market. The process and parameters that I use in my evaluation are as follows:
Trend Analysis
The whole reason for any business to exist is to generate sales revenue and make more profits. At a minimum, the parameters listed below should have continuously increasing trends for past 10 years.
- Revenue
- Earnings per share
- Net cash flow from operations
- Profit/Loss from operations
- Reported net profit
- Gross margins
- Operating margins
Dividend Cash Flow vs. Risk Free Savings Cash Flow
- Why should I take risk if I can get a similar or more cash flow by putting my capital into any risk free savings, fixed deposits, or any such risk free accounts?
- Therefore, here I evaluate if dividend cash flow will exceed the risk free cash flow returns after 10 years of time period.
Quality of Dividends
This section measure the dividend growth rate, duration of growth, consistency over a period of past ten years.
- Dividend per share
- Payout factor: This is ratio of Dividends per share dividend by EPS. Ideally this should be less than 50%. This allows company to retain 50% of the earnings for further capital investments.
- Dividend growth rate: I would like to see a consistently growing dividend percentage or at least a stable percentage. High variability in yearly dividends is perhaps a negative sign in company’s performance.
- Ratio of “net cash flow from operations” to “reported net profit”: This should be more than one. It indicates that companies products and services are provide sufficient cash on continued basis. If it is less than one than, the question is where is company getting additional funds for show profitability?
- Ratio of “operating profits” to “reported net profit”: This ratio should be more than one. For a healthy company, how can the operating profits is be less than net profit?
Beta-based expected return
- Beta is a measure of any individual stock’s risk (or price movement) relative to the overall stock market risk (or index movement). Beta can be measured relative BSE Sensex or S&P CNX NIFTY. I prefer to measure Beta for individual stocks with respect to S&P CNX NIFTY index. We can extend this relative measure to monthly returns (instead of price movements). If we compare the monthly return of individual stock to monthly return of S&P500 index, then it helps us put an expectation on our returns.
- In my stock evaluation, I try to understand how a stock price behaves relative to the market.
Qualitative Analysis
I make qualitative judgment of a given stock based on management’s action, roadmap, business environment, position in market, etc. This is a subjective observation.
Fair Value Calculation
Based on analysis, if I company looks attractive and has sustainable business model, then I estimate the fair value. I estimate the price I should pay to buy a given stock. The different factors that I use for this estimation are:
- Net present value (NPV) price based on 15 year Discounted Cash Flow (DCF)
- Average high yield price calculated based on past 10 years
- Pricing relative to 10 year average price-to-earrings ratio.
- Pricing based on price-to-earnings ratio of 12
- Graham number
Next week I will present analysis for two companies. So stay tuned !!
analysis, process




Tip guy,
One suggestion, I think it would be a good idea to have another category on your blog “Fair Value” and list all the stocks that you review under one category. Just a thought, what do you think?
will look into it
Hi tipguy,
I want to analyse stock by myself but cant find the data that you have mentioned here, And it sounds very time consuming. just wanted to know , how long does it take you to analyse a stock and from what source do you get all your data?
I find it strange, I am receiving this question too often these days, specifically, on the data source. It does take a long time. (1) Data collection is actually easy. (2) validation, this is little time consuming, sometimes I skip this one. (3) understanding it data is time consuming. It takes me more than 30 hours to make any sense out of it.
I do not spend 30 hours at a single sitting. I stretch that over a month or so.
Hi TIP,
Where are you getting the average price of a stock for a particular year? or where can i get the stock price for each day in a year….. I could see that in yahoo finance it is available but old data is not available. Any suggestion from where I could get that
Hello Young,
I use NSE website to get daily stock price. I then average it out on yearly basis. I also look at (1) averages in the context of std dev and range to make sure there is no huge discrepancies; and (2) normalize for effects of splits or stock dilutions.
Best Wishes,