Determining ROI from TIPBlog

ROI_imageWe as human beings are always objective or goal oriented. We may not know it, but sub-consciously, we are always attempting to do a given task or an activity towards certain goal. Many folks will not agree with me, because there is a perception that ROI is always related to money. To me, it is not. If I spend time with my family, its because the pleasure I get (that’s an ROI). If I did not get that pleasure, overtime it will automatically create a rift. Similarly, if I play any team sports, or go out with friends, it builds our relationship, it builds camaraderie, a sense of togetherness. It is not necessarily for getting any money in return, but to be part of social community. You cannot live alone in this world, right? Keeping with this, the question I am trying to answer today is what is my ROI from this blog? I need to know what I am getting out of this blog. Here also, I will use the framework provided by Avinash. There are multiple parameters to determine ROI from the blog. Continue reading rest of this article…

Simple Blog Analytics to Measure TIPBlog’s Progress

ist1_8982997-blog-orangeIt has been almost 10 months now since I have started this blog. It started as means to share my journey and also to keep track of investment data that I generate for my personal investments. May 2009 was the last time I had discussed about traffic for TIPBlog. At that time, the blog was new and hence I presented the most cliché metrics such as number of visits and page views. In today’s post I am reviewing it again, but this time it is in the context of the metrics for social media. I am using frame work presented at Occam Razor by Avinash Kaushik (AK). AK’s reputation is; he is considered as one of the experts in Web Analytics. The essence of AK’s frame work is using trends in six key performances matrices. There is no absolute value which demonstrates success. AK suggests focusing on trends; they should be going in right direction. The six key performance indicators for measuring success of a blog are as follows: Continue reading rest of this article…



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