Social Networking: How It is Relevant to Me?

Social Media is a new buzz in business circles and marketing machinery. If you have an email address and read popular news articles on internet, then it is hard for you to avoid the talk of social media. It is the new in-thing in today’s World Wide Web. There are many different connotations of social media such as social is influence marketing, social is conversation, social is inbound marketing, social is permission marketing, social is community, and many more. At a fundamental level, it is nothing but organization of social groups. I think of it as similar to group of people in our building, our society, our group of colleagues in work place, etc albeit much larger now. One aspect about such web based social groups is that we may not know folks in our society (physically close), but many of us will probably know much more about somebody we have never met.

Naysayers view it as irrelevant because there is lack of privacy, you should not pour your soul into public, has no ROI, its nothing but new tool for marketing, and it is just a platform to keep in touch. Yaysayers view it as new trend in modern society, it is a new marketing opportunity, they want to leverage the presence of large number people, it is where the customers are, that where most of the conversation is taking place, and many more such arguments. Continue reading rest of this article…